According to JLL’s report: Spotlight on Asia Pacific’s Primary Data Center Markets, data centers in Asia Pacific are witnessing a surge in demand from both corporate users and investors. With PWC predicting that the Asia Pacific Data Center market will grow at 27 percent a year for the next four years, by 2021, it will surpass the size of Europe’s.
Paul Dwyer, JLL’s Asia Pacific data center consultancy lead and co-author of the report, believes the region is only at the beginning stage of its growth potential.
“There are more people living in this part of the world than anywhere else on earth,” says Paul. “If you’re looking at what has happened recently in the region on data centers, we are just scratching the surface in terms of growth.”
For corporates, rapid digital transformation at the workplace has led to increased demand for cloud computing and data storage. No longer is the commercial cloud service solely about hosting a few web servers, it has become a company’s entire infrastructure.
Enter the hyperscale data centers
The increasing need for data center and cloud resources has led to the development of large-scale public cloud data centers, or so-called hyperscale data centers.
Hyper-scale cloud operators, such as Facebook, Alibaba and Amazon are increasingly dominating the cloud landscape globally, and Cisco’s paper “Global Cloud Index: Forecast and Methodology, 2015–2020.” believes Asia Pacific will be the fastest-growing region in terms of data center location. It also predicts that by 2020, hyperscale data centers will house 47 percent of data servers globally.
With massive levels of populations in emerging markets such as Thailand and Indonesia still to join the so-called “new age,” Cisco predicts the market will grow even more rapidly over the next five years. However, while emerging Asia is expanding at historic levels, the real growth still sits within the primary markets of Hong Kong, Singapore, Sydney, and Tokyo. These markets remain the most attractive to both corporates and investors as they have a strong power supply, network speed and latency, government regulations and security. Here are the strengths of the five largest primary markets in Asia Pacific.
Premier market with strong connectivity and political stability
Singapore remains the number one choice for regional consolidation and first deployments into Asia Pacific. It is considered as the preeminent data center hub due to several factors, these include strong connectivity, political stability, a skilled workforce and government support for foreign investment in the sector.
In a nutshell
- 315 Megawatts (MW) of power supply
- Local and international data center providers and equity funds are actively looking to invest
- Active inquiries for acquisitions, green and brownfield sites and sale and leaseback options
Stringent privacy laws and low rate of cybercrime
Japan has seven percent of the major cloud and internet data center sites in the world and is rated the number one cloud computing market for Asia Pacific. It has strong international connectivity, tough data privacy laws and a very low rate of cybercrime. Just like Sydney, the Tokyo market is largely driven by domestic demand.
In a nutshell
- 297MW of power supply
- Local entities such as KDDI, NTT Communications and Softbank control a large part of the data center market, however, foreign companies like Equinix and Colt Data Centres have expanded into the Tokyo market
- In Japan, there are no significant trade barriers that favour local cloud providers over foreign ones, which means Tokyo will continue to be a strong market for foreign investment
- Hong Kong
An ideal gateway for China data
Hong Kong is Asia’s most connected location with nine submarine cable systems, 17 overland cable systems from Mainland China, plus the operation of 10 satellites for external communications. With large Chinese players present, notably Alibaba, Hong Kong is an ideal gateway for Chinese data especially for businesses interested in gaining a foothold in the Mainland. It is the North Asian market leader and is in the midst of an intense growth phase.
In a nutshell
- 250MW of power supply by end of 2017
- We foresee that Hong Kong will remain the primary North Asian choice in the short to medium term for consolidation
- Tax incentives and with the Facebook/Google direct link cable from Hong Kong to California soon be completed, the market presents favorable conditions for operators and owners
Domestic demand drives growth
Sydney is the smallest of the Asia Pacific primary markets. Geographically it is also the greatest distance from the other primary market hotspots. However, it has strong domestic demand, which has underpinned growth in recent times.
In a nutshell
- 160MW of power supply by the end of 2017; the size of the market will eclipse 200MW by end of 2018
- Strong IoT (Internet of Things) and cloud adoption has driven in-country demand
- The launch of Alicloud Australia by Alibaba emphasizes the importance of domestic-related markets to global players. Other large providers such as Amazon, Microsoft and IBM Softlayer have also established sites in Sydney
Corporate real estate considerations
Like any corporate real estate strategy, Paul Dwyer emphasises site selection as a critical step. He recommends a thorough evaluation of energy profiles as the availability of free cooling and natural hazard risks is necessary to finding the right market and facility location.
“A brownfield conversion will give you speed to market while a purpose-built design will mean that the structure is 100 percent usable,” he says. “Decisions surrounding whether a new facility or a modest retrofit is more suited need to be thought through carefully.”
However, more consideration on your business needs and objectives need to be done even before site selection. A full financial modelling for all options will help to determine the strategy that aligns with the network and technical requirements of your business. There are many options out there depending on long-term goal.
“We would advise clients to conduct a detailed analysis of all possible strategies instead of jumping straight into site selection,” he explains, “This could include exploring colocation options, turnkey solutions, a straight acquisition of a powered shell facility or buy land and build from scratch.”
However, Paul warns that operating a data center is also expensive and costs must be controlled in key areas such as power consumption. Facilities management to ensure the smooth operation of a facility is also crucial because any loss of data or breach of security could cost billions.
As a company’s IT infrastructure begins its cross over to becoming a fundamental consideration of a business’s corporate real estate function, we’d love to hear more about your data center strategy.